B2B User Research to Solution Proposal Increasing conversion rates through comprehensive qualitative and quantitative research for thisisHCD.com </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle ' data-section-id="68e91dac2b05ef037838c419" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 1, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "portfolio-grid-basic" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-68e91dac7eb14c1e19adc04c { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(22,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; overflow-x: hidden; overflow-x: clip; } @media (min-width: 768px) { .background-width--inset .fe-68e91dac7eb14c1e19adc04c { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-68e91dac7eb14c1e19adc04c { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(16,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-yui_3_17_2_1_1760099674486_12324 { grid-area: 1/2/3/10; z-index: 3; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_12324 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_12324 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_12324 { grid-area: 2/2/3/8; z-index: 3; } .fe-block-yui_3_17_2_1_1760099674486_12324 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_12324 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_11815 { grid-area: 3/2/5/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_11815 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_11815 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_11815 { grid-area: 1/10/3/18; z-index: 2; } .fe-block-yui_3_17_2_1_1760099674486_11815 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_11815 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_13391 { grid-area: 5/2/7/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_13391 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_13391 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_13391 { grid-area: 3/2/7/11; z-index: 4; } .fe-block-yui_3_17_2_1_1760099674486_13391 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_13391 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-744a98dc81fe4b08ea5c { grid-area: 7/2/9/10; z-index: 5; @media (max-width: 767px) { } } .fe-block-744a98dc81fe4b08ea5c .sqs-block { justify-content: flex-start; } .fe-block-744a98dc81fe4b08ea5c .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-744a98dc81fe4b08ea5c { grid-area: 7/2/12/11; z-index: 5; } .fe-block-744a98dc81fe4b08ea5c .sqs-block { justify-content: flex-start; } .fe-block-744a98dc81fe4b08ea5c .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-82eabf8475d0de9a43cf { grid-area: 9/2/11/10; z-index: 6; @media (max-width: 767px) { } } .fe-block-82eabf8475d0de9a43cf .sqs-block { justify-content: flex-start; } .fe-block-82eabf8475d0de9a43cf .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-82eabf8475d0de9a43cf { grid-area: 12/2/16/11; z-index: 6; } .fe-block-82eabf8475d0de9a43cf .sqs-block { justify-content: flex-start; } .fe-block-82eabf8475d0de9a43cf .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_11343 { grid-area: 11/2/17/10; z-index: 1; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_11343 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_11343 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_11343 { grid-area: 3/11/16/17; z-index: 1; } .fe-block-yui_3_17_2_1_1760099674486_11343 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_11343 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-40d9078331c45f0edb25 { grid-area: 17/2/19/10; z-index: 7; @media (max-width: 767px) { } } .fe-block-40d9078331c45f0edb25 .sqs-block { justify-content: flex-start; } .fe-block-40d9078331c45f0edb25 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-40d9078331c45f0edb25 { grid-area: 3/17/7/26; z-index: 7; } .fe-block-40d9078331c45f0edb25 .sqs-block { justify-content: flex-start; } .fe-block-40d9078331c45f0edb25 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-294367d80d0d23d6b75b { grid-area: 19/2/21/10; z-index: 8; @media (max-width: 767px) { } } .fe-block-294367d80d0d23d6b75b .sqs-block { justify-content: flex-start; } .fe-block-294367d80d0d23d6b75b .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-294367d80d0d23d6b75b { grid-area: 7/17/11/26; z-index: 8; } .fe-block-294367d80d0d23d6b75b .sqs-block { justify-content: flex-start; } .fe-block-294367d80d0d23d6b75b .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-0e92b8f8185fa461d209 { grid-area: 21/2/23/10; z-index: 7; @media (max-width: 767px) { } } .fe-block-0e92b8f8185fa461d209 .sqs-block { justify-content: flex-start; } .fe-block-0e92b8f8185fa461d209 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-0e92b8f8185fa461d209 { grid-area: 11/17/16/26; z-index: 7; } .fe-block-0e92b8f8185fa461d209 .sqs-block { justify-content: flex-start; } .fe-block-0e92b8f8185fa461d209 .sqs-block-alignment-wrapper { align-items: flex-start; } } </style><div class="fluid-engine fe-68e91dac7eb14c1e19adc04c"><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_12324"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_12324"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><strong>RESEARCH DRIVEN CONCUSSIONS</strong> </p> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_11815"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_11815"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <h4 style="text-align:center;white-space:pre-wrap;">Solution - Multi User Focused Website with landing on B2B (organisational training site)</h4> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_13391"><div class="sqs-block html-block sqs-block-html sqs-background-enabled" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":20.0},"topRight":{"unit":"px","value":20.0},"bottomLeft":{"unit":"px","value":20.0},"bottomRight":{"unit":"px","value":20.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_13391"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><strong>WHY B2B FIRST? </strong></p><p class="" style="white-space:pre-wrap;">Training site (B2B) is a revenue driver - while some B2B users often like to explore the whole website, their focus weakens with a number of clicks. This is why priority should be reducing the number of clicks for these users - on top of that, they are often busy design leaders who don’t have time to explore. </p> </div> <style> #block-yui_3_17_2_1_1760099674486_13391 { box-sizing: border-box; height: 100%; padding: 3% 3% 3% 3%; border-radius: 20px 20px 20px 20px; } </style> </div></div></div><div class="fe-block fe-block-744a98dc81fe4b08ea5c"><div class="sqs-block html-block sqs-block-html sqs-background-enabled" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":20.0},"topRight":{"unit":"px","value":20.0},"bottomLeft":{"unit":"px","value":20.0},"bottomRight":{"unit":"px","value":20.0}}" data-sqsp-block="text" id="block-744a98dc81fe4b08ea5c"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><strong>WHY A MULTI USER-BASED WEBSITE?</strong> </p><p class="" style="white-space:pre-wrap;">Main Navigation divides journeys for the organisations (B2B) and individual designers (B2C). Since the website caters to multiple audiences, a B2C user in the team training section might assume HCD is exclusively for organisations, and vice versa. This is what happened in B2C research. It’s important to provide relevant information in a minimum number of steps, and I believe that this can be achieved with this information architecture. </p> </div> <style> #block-744a98dc81fe4b08ea5c { box-sizing: border-box; height: 100%; padding: 3% 3% 3% 3%; border-radius: 20px 20px 20px 20px; --tweak-text-block-background-color: hsla(var(--accent-hsl), 1) ; } </style> </div></div></div><div class="fe-block fe-block-82eabf8475d0de9a43cf"><div class="sqs-block html-block sqs-block-html sqs-background-enabled" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":20.0},"topRight":{"unit":"px","value":20.0},"bottomLeft":{"unit":"px","value":20.0},"bottomRight":{"unit":"px","value":20.0}}" data-sqsp-block="text" id="block-82eabf8475d0de9a43cf"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><span class="sqsrte-text-color--white"><strong>OPTIMIZING FIRST FOLD</strong></span></p><p class="" style="white-space:pre-wrap;"><span class="sqsrte-text-color--white">Data extracted from both interviews and web analytics show us that the first fold is not receiving traction across the website. On the training site, 95% of users leave at the first fold. In user research, text was found to be engaging, and users would scroll.</span></p> </div> <style> #block-82eabf8475d0de9a43cf { box-sizing: border-box; height: 100%; padding: 3% 3% 3% 3%; border-radius: 20px 20px 20px 20px; --tweak-text-block-background-color: hsla(var(--darkAccent-hsl), 1) ; } </style> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_11343"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-yui_3_17_2_1_1760099674486_11343"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png" data-image-dimensions="723x1163" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png" width="723" height="1163" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 25vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_11343 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-40d9078331c45f0edb25"><div class="sqs-block html-block sqs-block-html sqs-background-enabled" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":20.0},"topRight":{"unit":"px","value":20.0},"bottomLeft":{"unit":"px","value":20.0},"bottomRight":{"unit":"px","value":20.0}}" data-sqsp-block="text" id="block-40d9078331c45f0edb25"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><strong>BUILDING CREDIBILITY </strong></p><p class="" style="white-space:pre-wrap;">Users have shown interest in knowing who these HCD clients are and what their experience and impact are. Including logos and Impact data would raise interest early. On top of that, I included a section about trainers in the B2B submenu. </p> </div> <style> #block-40d9078331c45f0edb25 { box-sizing: border-box; height: 100%; padding: 3% 3% 3% 3%; border-radius: 20px 20px 20px 20px; --tweak-text-block-background-color: hsla(var(--lightAccent-hsl), 1) ; } </style> </div></div></div><div class="fe-block fe-block-294367d80d0d23d6b75b"><div class="sqs-block html-block sqs-block-html sqs-background-enabled" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":20.0},"topRight":{"unit":"px","value":20.0},"bottomLeft":{"unit":"px","value":20.0},"bottomRight":{"unit":"px","value":20.0}}" data-sqsp-block="text" id="block-294367d80d0d23d6b75b"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><strong>GIVING MORE DATA AT GLANCE</strong></p><p class="" style="white-space:pre-wrap;">Organisations are often trying to increase training impact throughout the whole team. They often wander about things like which skills are being developed, what level the course is for, etc The solutions include this information. </p> </div> <style> #block-294367d80d0d23d6b75b { box-sizing: border-box; height: 100%; padding: 3% 3% 3% 3%; border-radius: 20px 20px 20px 20px; --tweak-text-block-background-color: hsla(var(--accent-hsl), 1) ; } </style> </div></div></div><div class="fe-block fe-block-0e92b8f8185fa461d209"><div class="sqs-block html-block sqs-block-html sqs-background-enabled" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":20.0},"topRight":{"unit":"px","value":20.0},"bottomLeft":{"unit":"px","value":20.0},"bottomRight":{"unit":"px","value":20.0}}" data-sqsp-block="text" id="block-0e92b8f8185fa461d209"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><span class="sqsrte-text-color--white"><strong>VIDEO IN FIRST FOLD </strong></span></p><p class="" style="white-space:pre-wrap;"><span class="sqsrte-text-color--white">There are multiple </span><a href="https://www.rawpictures.co.uk/blog/5-reasons-your-business-should-be-making-more-video-content" target="_blank"><span class="sqsrte-text-color--white">resources</span></a><span class="sqsrte-text-color--white"> that show that companies that use video have more SEO and engagement results. On top of that, our personas care for their team, and they are very careful who they bring in front of them. Visualising training experience and potentially hearing the experiences of other design teams would build that trust needed for conversion. </span></p> </div> <style> #block-0e92b8f8185fa461d209 { box-sizing: border-box; height: 100%; padding: 3% 3% 3% 3%; border-radius: 20px 20px 20px 20px; --tweak-text-block-background-color: hsla(var(--darkAccent-hsl), 1) ; } </style> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="light" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle light' data-section-id="68e91c717e7fdf33dd2fb677" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "light", "sectionAnimation": "none", "backgroundMode": "generative", "generative": { "type": "contours", "seed": 4, "count": 0, "size": 0, "speed": 0, "startColor": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "id": "accent", "alpha": 1.0 } }, "endColor": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "id": "lightAccent", "alpha": 1.0 } }, "invertColors": false, "noiseIntensity": 0, "noiseScale": 0, "distortionScaleX": 0, "distortionScaleY": 0, "distortionSpeed": 0, "distortionIntensity": 0, "lightIntensity": 0, "lightX": 0, "bevelRotation": 360, "bevelSize": 10, "bevelStrength": 50, "complexity": 1, "cutoff": 0, "isBevelEnabled": false, "isBlurEnabled": false, "scale": 98, "speedMorph": 15, "speedTravel": 20, "steps": 9, "travelDirection": 260, "noiseBias": 0, "animateNoise": false, "distortionComplexity": 0, "distortionDirection": 0, "distortionMorphSpeed": 0, "distortionSeed": 0, "distortionSmoothness": 0, "linearGradientStartColorDistance": 0, "linearGradientEndColorDistance": 0, "linearGradientAngle": 0, "linearGradientAngleMotion": 0, "linearGradientRepeat": 0, "radialGradientRadius": 0, "radialGradientPositionX": 0, "radialGradientPositionY": 0, "radialGradientFollowCursor": false, "radialGradientFollowSpeed": 0, "imageScale": 0, "imageCount": 0, "patternEnabled": false, "patternSize": 0, "patternOffsetX": 0, "patternOffsetY": 0, "patternSpaceX": 0, "patternSpaceY": 0, "waveEnabled": false, "waveSpeed": 0, "waveComplexity": 0, "waveDepth": 0, "waveShadowDepth": 0, "boxSize": 0.0, "scaleX": 0, "scaleY": 0, "scaleZ": 0, "isMorphEnabled": false, "lightY": 0, "lightZ": 0, "noiseRange": 0, "positionFactor": 0, "scaleFactor": 0, "colorFactor": 0, "sizeVariance": 0, "wobble": 0, "morph": 0, "scrollMovement": 0, "patternScaleX": 0, "patternScaleY": 0, "patternPowerX": 0, "patternPowerY": 0, "patternAmount": 0, "surfaceHeight": 0, "colorStop1": 0, "colorStop2": 0, "colorStop3": 0, "colorStop4": 0, "gradientDistortionX": 0, "gradientDistortionY": 0, "curveX": 0, "curveY": 0, "curveFunnel": 0, "fogIntensity": 0, "repeat": 0, "rotation": 0, "rotationSpeed": 0, "blur": 0, "complexityY": 0, "complexityZ": 0, "amplitudeY": 0, "amplitudeZ": 0, "offset": 0, "lightAngle": 0, "alpha": 0 } }" data-current-context="{ "video": { "playbackSpeed": 1, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "portfolio-grid-basic" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> <div class="section-background-content" data-controller="BackgroundContours" > <div class="section-background-canvas background-fx-canvas"></div> </div> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-68e91c725d3eb05cbcd9566c { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(34,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; overflow-x: hidden; overflow-x: clip; } @media (min-width: 768px) { .background-width--inset .fe-68e91c725d3eb05cbcd9566c { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-68e91c725d3eb05cbcd9566c { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(51,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-yui_3_17_2_1_1760099674486_10361 { grid-area: 1/2/3/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_10361 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_10361 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_10361 { grid-area: 1/9/3/19; z-index: 2; } .fe-block-yui_3_17_2_1_1760099674486_10361 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_10361 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_9803 { grid-area: 3/2/9/10; z-index: 1; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_9803 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_9803 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_9803 { grid-area: 3/2/15/26; z-index: 1; } .fe-block-yui_3_17_2_1_1760099674486_9803 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_9803 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-yui_3_17_2_1_1760099674486_10852 { grid-area: 9/2/15/10; z-index: 3; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_10852 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_10852 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_10852 { grid-area: 15/2/39/13; z-index: 3; } .fe-block-yui_3_17_2_1_1760099674486_10852 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_10852 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-af4ce526ba33fb24b1d1 { grid-area: 15/2/21/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-af4ce526ba33fb24b1d1 .sqs-block { justify-content: center; } .fe-block-af4ce526ba33fb24b1d1 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-af4ce526ba33fb24b1d1 { grid-area: 15/15/39/26; z-index: 4; } .fe-block-af4ce526ba33fb24b1d1 .sqs-block { justify-content: center; } .fe-block-af4ce526ba33fb24b1d1 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-yui_3_17_2_1_1760099674486_14660 { grid-area: 21/2/23/10; z-index: 5; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_14660 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_14660 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_14660 { grid-area: 40/7/42/21; z-index: 5; } .fe-block-yui_3_17_2_1_1760099674486_14660 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_14660 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_15134 { grid-area: 23/2/29/10; z-index: 6; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_15134 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_15134 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_15134 { grid-area: 41/2/52/13; z-index: 6; } .fe-block-yui_3_17_2_1_1760099674486_15134 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_15134 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-f0654a29fa6f7533157a { grid-area: 29/2/35/10; z-index: 7; @media (max-width: 767px) { } } .fe-block-f0654a29fa6f7533157a .sqs-block { justify-content: center; } .fe-block-f0654a29fa6f7533157a .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-f0654a29fa6f7533157a { grid-area: 41/14/52/26; z-index: 7; } .fe-block-f0654a29fa6f7533157a .sqs-block { justify-content: center; } .fe-block-f0654a29fa6f7533157a .sqs-block-alignment-wrapper { align-items: center; } } </style><div class="fluid-engine fe-68e91c725d3eb05cbcd9566c"><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_10361"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_10361"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <h4 style="text-align:center;white-space:pre-wrap;">Current Journey and Personas using Smaply </h4> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_9803"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-yui_3_17_2_1_1760099674486_9803"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png" data-image-dimensions="3304x988" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png" width="3304" height="988" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_9803 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_10852"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-yui_3_17_2_1_1760099674486_10852"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png" data-image-dimensions="847x1194" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png" width="847" height="1194" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 45.83333333333333vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_10852 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-af4ce526ba33fb24b1d1"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-af4ce526ba33fb24b1d1"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png" data-image-dimensions="847x1194" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png" width="847" height="1194" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 45.83333333333333vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-af4ce526ba33fb24b1d1 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_14660"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_14660"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <h4 style="text-align:center;white-space:pre-wrap;">Other Solutions and Ideas (full matrix and phase 1 changes)</h4> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_15134"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-yui_3_17_2_1_1760099674486_15134"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png" data-image-dimensions="1325x812" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png" width="1325" height="812" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 45.83333333333333vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/360d9aa3-ba9d-454c-abc5-e0a8b82a7a18/Screenshot+2025-08-08+at+3.19.17%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_15134 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-f0654a29fa6f7533157a"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-f0654a29fa6f7533157a"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png" data-image-dimensions="1248x698" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png" width="1248" height="698" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 50vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/8232114a-1d0a-4ecb-9319-aab9486d035a/Screenshot+2025-08-01+at+8.14.26%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-f0654a29fa6f7533157a .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div></div></div> </div> <button class='background-pause-button' aria-label="Pause Background"></button> <button class='background-pause-button paused' aria-label="Play Background"></button> </div> </section> <section data-test="page-section" data-section-theme="" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle ' data-section-id="68e9273c4cd44f67835dbbff" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 1, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "portfolio-grid-basic" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-68e9273d3c990f3af7d4bc9e { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(53,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; overflow-x: hidden; overflow-x: clip; } @media (min-width: 768px) { .background-width--inset .fe-68e9273d3c990f3af7d4bc9e { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-68e9273d3c990f3af7d4bc9e { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(15,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-yui_3_17_2_1_1760099674486_16194 { grid-area: 1/2/7/10; z-index: 9; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_16194 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_16194 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_16194 { grid-area: 4/2/10/8; z-index: 9; } .fe-block-yui_3_17_2_1_1760099674486_16194 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_16194 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-e06a621024490c70a074 { grid-area: 7/2/13/10; z-index: 10; @media (max-width: 767px) { } } .fe-block-e06a621024490c70a074 .sqs-block { justify-content: center; } .fe-block-e06a621024490c70a074 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-e06a621024490c70a074 { grid-area: 10/2/16/8; z-index: 10; } .fe-block-e06a621024490c70a074 .sqs-block { justify-content: center; } .fe-block-e06a621024490c70a074 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-752f9f02a80e1743487e { grid-area: 14/2/16/10; z-index: 7; @media (max-width: 767px) { } } .fe-block-752f9f02a80e1743487e .sqs-block { justify-content: flex-start; } .fe-block-752f9f02a80e1743487e .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-752f9f02a80e1743487e { grid-area: 1/8/2/22; z-index: 7; } .fe-block-752f9f02a80e1743487e .sqs-block { justify-content: flex-start; } .fe-block-752f9f02a80e1743487e .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_15672 { grid-area: 16/2/18/10; z-index: 8; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_15672 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_15672 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_15672 { grid-area: 2/7/4/21; z-index: 8; } .fe-block-yui_3_17_2_1_1760099674486_15672 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_15672 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-9063d8edf93a573a8e77 { grid-area: 18/2/24/10; z-index: 11; @media (max-width: 767px) { } } .fe-block-9063d8edf93a573a8e77 .sqs-block { justify-content: center; } .fe-block-9063d8edf93a573a8e77 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-9063d8edf93a573a8e77 { grid-area: 4/8/10/14; z-index: 11; } .fe-block-9063d8edf93a573a8e77 .sqs-block { justify-content: center; } .fe-block-9063d8edf93a573a8e77 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-e5da157f2b519206a75c { grid-area: 24/2/30/10; z-index: 12; @media (max-width: 767px) { } } .fe-block-e5da157f2b519206a75c .sqs-block { justify-content: center; } .fe-block-e5da157f2b519206a75c .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-e5da157f2b519206a75c { grid-area: 10/8/16/14; z-index: 12; } .fe-block-e5da157f2b519206a75c .sqs-block { justify-content: center; } .fe-block-e5da157f2b519206a75c .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-24bb1f5a21000724cbde { grid-area: 30/2/36/10; z-index: 13; @media (max-width: 767px) { } } .fe-block-24bb1f5a21000724cbde .sqs-block { justify-content: center; } .fe-block-24bb1f5a21000724cbde .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-24bb1f5a21000724cbde { grid-area: 4/14/10/20; z-index: 13; } .fe-block-24bb1f5a21000724cbde .sqs-block { justify-content: center; } .fe-block-24bb1f5a21000724cbde .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-d3e0d57a950e39b81d5e { grid-area: 36/2/42/10; z-index: 14; @media (max-width: 767px) { } } .fe-block-d3e0d57a950e39b81d5e .sqs-block { justify-content: center; } .fe-block-d3e0d57a950e39b81d5e .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-d3e0d57a950e39b81d5e { grid-area: 10/14/16/20; z-index: 14; } .fe-block-d3e0d57a950e39b81d5e .sqs-block { justify-content: center; } .fe-block-d3e0d57a950e39b81d5e .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-498d345a1bf55ad413db { grid-area: 42/2/48/10; z-index: 15; @media (max-width: 767px) { } } .fe-block-498d345a1bf55ad413db .sqs-block { justify-content: center; } .fe-block-498d345a1bf55ad413db .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-498d345a1bf55ad413db { grid-area: 4/20/10/26; z-index: 15; } .fe-block-498d345a1bf55ad413db .sqs-block { justify-content: center; } .fe-block-498d345a1bf55ad413db .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-16e1a40225cef93508f4 { grid-area: 48/2/54/10; z-index: 15; @media (max-width: 767px) { } } .fe-block-16e1a40225cef93508f4 .sqs-block { justify-content: center; } .fe-block-16e1a40225cef93508f4 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-16e1a40225cef93508f4 { grid-area: 10/20/16/26; 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object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c97c3650-c807-4f1c-8d1a-b45f93f5a2c3/Screenshot+2025-07-29+at+3.20.05%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_16194 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-e06a621024490c70a074"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-e06a621024490c70a074"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png" data-image-dimensions="3582x2108" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png" width="3582" height="2108" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 25vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a341f7d0-3dc7-4d0d-8565-5cbec994f700/Screenshot+2025-07-29+at+3.20.14%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-e06a621024490c70a074 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-752f9f02a80e1743487e"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-752f9f02a80e1743487e"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <h4 style="text-align:center;white-space:pre-wrap;">More about Research</h4> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_15672"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_15672"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p style="text-align:center;white-space:pre-wrap;" class=""><strong>Tools: Zoom, Google Meet, Dovetail, Miro, Webflow Analytics, HotJar,</strong> <strong>SEOptimer</strong></p><p style="text-align:center;white-space:pre-wrap;" class=""><strong>Insight prioritisation: </strong>Analysing data from multiple sources to identify patterns, overlaps, and key opportunities for action.</p> </div> </div></div></div><div class="fe-block fe-block-9063d8edf93a573a8e77"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-9063d8edf93a573a8e77"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/9021b096-88f7-45bb-bab7-1a4b9fb8ed6c/Screenshot+2025-08-16+at+4.17.26%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/9021b096-88f7-45bb-bab7-1a4b9fb8ed6c/Screenshot+2025-08-16+at+4.17.26%E2%80%AFPM.png" data-image-dimensions="3574x1718" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/9021b096-88f7-45bb-bab7-1a4b9fb8ed6c/Screenshot+2025-08-16+at+4.17.26%E2%80%AFPM.png" width="3574" height="1718" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 25vw" style="display:block;object-fit: contain; 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width: 100%; } .fe-block-498d345a1bf55ad413db .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-16e1a40225cef93508f4"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-16e1a40225cef93508f4"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png" data-image-dimensions="1286x736" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png" width="1286" height="736" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 25vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-16e1a40225cef93508f4 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle ' data-section-id="68e9296cf19a9029c3701c37" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 1, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 1, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "portfolio-grid-basic" }" data-animation="none" data-fluid-engine-section > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-68e9296c4f1b6c5556768b48 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 ); display: grid; position: relative; grid-area: 1/1/-1/-1; grid-template-rows: repeat(16,minmax(24px, auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(8, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); row-gap: 11.0px; column-gap: 11.0px; overflow-x: hidden; overflow-x: clip; } @media (min-width: 768px) { .background-width--inset .fe-68e9296c4f1b6c5556768b48 { --inset-padding: calc(var(--sqs-site-gutter) * 2); } .fe-68e9296c4f1b6c5556768b48 { --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px); --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 ); --inset-padding: 0vw; --row-height-scaling-factor: 0.0215; --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) )); grid-template-rows: repeat(21,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto)); grid-template-columns: minmax(var(--grid-gutter), 1fr) repeat(24, minmax(0, var(--cell-max-width))) minmax(var(--grid-gutter), 1fr); } } .fe-block-yui_3_17_2_1_1760099674486_16882 { grid-area: 1/2/3/10; z-index: 1; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_16882 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_16882 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_16882 { grid-area: 1/11/2/17; z-index: 1; } .fe-block-yui_3_17_2_1_1760099674486_16882 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_16882 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_17386 { grid-area: 3/2/5/10; z-index: 2; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_17386 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_17386 .sqs-block-alignment-wrapper { align-items: flex-start; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_17386 { grid-area: 2/7/4/21; z-index: 2; } .fe-block-yui_3_17_2_1_1760099674486_17386 .sqs-block { justify-content: flex-start; } .fe-block-yui_3_17_2_1_1760099674486_17386 .sqs-block-alignment-wrapper { align-items: flex-start; } } .fe-block-yui_3_17_2_1_1760099674486_17852 { grid-area: 5/2/11/10; z-index: 3; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_17852 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_17852 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_17852 { grid-area: 5/4/22/12; z-index: 3; } .fe-block-yui_3_17_2_1_1760099674486_17852 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_17852 .sqs-block-alignment-wrapper { align-items: center; } } .fe-block-yui_3_17_2_1_1760099674486_18322 { grid-area: 11/2/17/10; z-index: 4; @media (max-width: 767px) { } } .fe-block-yui_3_17_2_1_1760099674486_18322 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_18322 .sqs-block-alignment-wrapper { align-items: center; } @media (min-width: 768px) { .fe-block-yui_3_17_2_1_1760099674486_18322 { grid-area: 3/12/18/25; z-index: 4; } .fe-block-yui_3_17_2_1_1760099674486_18322 .sqs-block { justify-content: center; } .fe-block-yui_3_17_2_1_1760099674486_18322 .sqs-block-alignment-wrapper { align-items: center; } } </style><div class="fluid-engine fe-68e9296c4f1b6c5556768b48"><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_16882"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_16882"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <h4 style="text-align:center;white-space:pre-wrap;">Step By Step </h4> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_17386"><div class="sqs-block html-block sqs-block-html" data-blend-mode="NORMAL" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" data-sqsp-block="text" id="block-yui_3_17_2_1_1760099674486_17386"><div class="sqs-block-content"> <div class="sqs-html-content" data-sqsp-text-block-content> <p style="text-align:center;white-space:pre-wrap;" class="">Following the conversation with the client, a decision was made to explore a solution that implements these changes more gradually, with minimal investment and the opportunity for ongoing measurement. This is reflected through the redesign of 1 site instead of the whole website structure and prioritising proposed solutions to one that can be done relatively quickly. </p> </div> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_17852"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-yui_3_17_2_1_1760099674486_17852"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png" data-image-dimensions="407x740" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png" width="407" height="740" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 33.33333333333333vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_17852 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1760099674486_18322"><div class="sqs-block image-block sqs-block-image sqs-stretched" data-block-type="5" data-sqsp-block="image" id="block-yui_3_17_2_1_1760099674486_18322"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-fluid image-position-center combination-animation-site-default individual-animation-site-default " data-test="image-block-fluid-outer-wrapper" > <div class="fluid-image-animation-wrapper sqs-image sqs-block-alignment-wrapper" data-animation-role="image" > <div class="fluid-image-container sqs-image-content" style="overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);position: relative;width: 100%;height: 100%;" data-sqsp-image-block-image-container > <div class="content-fit"> <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png" data-image="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png" data-image-dimensions="1436x812" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-block-image src="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png" width="1436" height="812" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 54.166666666666664vw" style="display:block;object-fit: contain; object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> <div class="fluidImageOverlay"></div> </div> </div> </div> </div> <style> .sqs-block-image .sqs-block-content { height: 100%; width: 100%; } .fe-block-yui_3_17_2_1_1760099674486_18322 .fluidImageOverlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; mix-blend-mode: normal; opacity: 0; } </style> </div></div></div></div></div> </div> </div> </section> </article> <section id="itemPagination" class="item-pagination item-pagination--prev-next" 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data-sqsp-text-block-content> <p class="" style="white-space:pre-wrap;"><a href="/portfolio">Projects</a> </p><p class="" style="white-space:pre-wrap;"><a href="https://www.martinafunaki.com/about">About</a></p><p class="" style="white-space:pre-wrap;"><a href="https://www.martinafunaki.com/contact">Contact</a> </p><p style="text-align:center;white-space:pre-wrap;" class="sqsrte-small">martina[dot]funaki[at}gmail[dot}com</p> </div> </div></div></div></div></div> </div> <button class='background-pause-button' aria-label="Pause Background"></button> <button class='background-pause-button paused' aria-label="Play Background"></button> </div> </section> </footer> </div> <script defer="true" src="https://static1.squarespace.com/static/vta/5c5a519771c10ba3470d8101/scripts/site-bundle.5034b49dc9657e6dff57a43925f3aeab.js" type="text/javascript"></script> <svg xmlns="http://www.w3.org/2000/svg" version="1.1" style="display:none" data-usage="social-icons-svg"><symbol id="linkedin-unauth-icon" 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