I am Martina, a Product Designer with international experience across different industries, but dominantly hotel operations

PRODUCT DESIGN WORKING EXPERIENCE:

  • Freelance Designer, Remote (industries: education, non-profit, and proptech, consultancy in the US, Japan, and Ireland)

    07/2022 – Present UX DESIGNER

    • Designed intuitive user flows and high-fidelity UI for Nesterapp, a prop-tech web application, aligning design solutions with user needs and business goals.

    • Conducting qualitative and quantitative user research to identify user pain points and uncover opportunities for website improvement for Humana Design.

    • Assisted in Service Design workshops for the public sector.

    • Optimised website content using research insights and web analytics to inform design decisions and drive user engagement.

    • Led the rebranding and bilingual website redesign for Bambino International while ensuring a consistent presence, while following design heuristics of the country.

    • Collaborated closely with developers to ensure accurate implementation and enhanced usability of web and mobile interfaces.

    • Applied visual design and service design principles to create clear, engaging user experiences and strengthen brand perception.

    • Analysed data from existing research using the affinity mapping technique, developed personas, and prepared documentation for the mobile-first project.

    Nami Cleaning LLC, Honolulu, USA

    01/2018 – 07/2022 CUSTOMER EXPERIENCE EXECUTIVE

    • Designed and maintained the company website while focusing on intuitive navigation and a user-friendly interface to enhance client engagement

    • Despite the resistance to not perform direct customer interviews, I managed to find a way to perform research and extract findings to refine the online and customer journey

    • Developed marketing materials and social media content, prioritising clear messaging and visual appeal to improve customer interaction and brand perception

    • Implemented and optimised a CRM system, which improved user workflows and customer interactions

    • Fostered team collaboration and improved team dynamics through team-building activities and open communication

TRANSFERABLE SKILLS

  • During my tenure in the hospitality industry, particularly within hotels and cruise ships, I honed my ability to engage directly with customers. This immersive experience provided me with invaluable insights into their reactions to various products, experiences, and even the language used to convey them. I discovered the profound impact that subtle adjustments can have on enhancing user experiences. Moreover, my commitment to empathy and exceeding expectations emerged as cornerstones of exceptional customer service.

  • My roles in public relations and administration further broadened my perspective. Here, I cultivated a keen understanding of the broader business landscape, which proved instrumental in implementing innovative solutions. I developed a deep awareness of how digital products can influence the day-to-day operations of an organisation and its diverse stakeholders.

  • Throughout my career, I've consistently found parallels between effective communication strategies and UX design principles. Each role has reinforced my ability to empathise with users and customers, fostering meaningful connections at every touchpoint. This inherent understanding and relatability have been constant companions in my professional journey, driving my passion to delve deeper into the realm of user experience design.

UX DIGITAL TOOLS:

  • Figma

  • Adobe XD

  • Maze

  • Usability Hub

  • Google Forms, Figma

  • LucidChart

  • Miro

  • Jira

  • Marvel

  • Canva

  • Photoshop (basic)

  • Illustrator (basic)

  • WordPress (Elementor and Gutenberg )

  • Squarespace

  • AI tools

SKILLS:

  • UX Research

  • wireframing

  • Prototyping

  • Responsive design

  • Interaction design

  • Interviewing

  • user testing

  • Card sorting

  • Competitive research

  • SWOT analysis

  • Constructive feedback receiving and providing

  • Teamwork, time management

  • Effective communication

  • Adapting to changes

  • Training

  • Self-learning and self-motivation.

KEEPING UP WITH THE INDUSTRY

I stay current with design industry trends by regularly following leading online sources and attending UX and service design networking events, such as:

  • Defuse Dublin

  • Workshop: Scaling Design through Journey Maps with Marc Stickdorn

  • UX Days Tokyo 2023

PROFESSIONAL DEVELOPMENT

  • Design of Innovative Service (currently) - MTU

  • UX Immersion - CareerFoundry (online) - 2022

  • Intro to UX - CareerFoundry (online) - 2020

  • Public Relations Manager - Medijsko Uciliste: Studia intermedia