https://www.martinafunaki.com/namicweb daily 0.75 2023-09-25 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/3412d8e4-297e-4dec-8360-4bdfcd778ec6/Nami+web+mockup.png Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/7bdcd39a-85aa-4a2e-803d-7165e06e4390/Nami+Process.jpg Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a63f3548-13d5-457c-8854-63825b01a015/DSC_0012.jpg Small Business Website Redesign - UNDERSTAND To understand better the issue and learn about processes I interviewed some of the associates and the management. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/87bb98d0-f6e5-4c2c-8d71-2c84130a64a4/DSC_0100.JPG Small Business Website Redesign - OBSERVE To better my understanding learn about customers’ expectations and stay within the budget I have taked in consideration existing feedback, got the insight in communication and most common questions before booking a service, and learned about most common missunderstandings. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1644368031366-QVCISNWWWMGZDQU2EMI8/unsplash-image-SIOdjcYotms.jpg Small Business Website Redesign - POINT OF VIEW Based on the target market and analysis of existing customers, I have developed the peronas and a user journey. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/031483fc-7043-44a3-9c20-c7924c3a131f/tracy.PNG Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/6b84cb78-f12f-4112-8bdf-6ce4e27c3111/Scott.PNG Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c3600eff-c44d-483c-b4da-1d174122dcbe/Hanako.PNG Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4b25282f-8619-4db2-8135-f39df7807b4b/Tracy+user+journey.PNG Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1646262739805-17QPLWND902E6KJM78FT/unsplash-image-qWwpHwip31M.jpg Small Business Website Redesign - IDEATE Considering the time limitations and implementation of rapid prototyping, we started with the simple site map that was later updated with the user testings. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4f476dbe-725b-4f3c-8579-58a7b3df6ba1/Nami+Site+map.png Small Business Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c2a92fb0-20bd-418b-95ef-22c7ca9a373f/Nami+Proto+header.png Small Business Website Redesign - RAPID PROTOTYPING Below is the final version of some of the screens, with the solution listed in the introduction part. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/7edb1b16-1a85-4561-a2f4-03f791885d26/unsplash-image-e6pK_snssSY.jpg Small Business Website Redesign - RESULT New website and its effects on operational improvements & survey analysis. https://www.martinafunaki.com/3wapp daily 0.75 2023-07-18 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/ff4d82e5-5572-44ec-992b-a2115156730d/galaxy-s10%2B-mockup-scene%402x.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1639772042333-2PH3CC17Y1QJR61VJ9JK/unsplash-image-OCzvgBqCJKY.jpg Watersport Weather Forecast App - UNDERSTAND The idea of this app started with the intention to provide easy access to information about conditions in the water to surfers, kitesurfers, fishers, divers, and other watersport enthusiasts. After doing a little research, I realized that they need more than just a weather forecast, so the goal switched to designing a multi-feature app with additional information. I realized that people living by the water often enjoy more than one water activity, depending on the conditions, and that the watersport community plays a big role in their lifestyle. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/851a061d-b922-4bf6-a13c-d7a539e675fc/Competitive+Analysis+%281%29.JPG Watersport Weather Forecast App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/e4b65e7f-20df-4f77-9c6a-083e40782e88/surfline.jpg Watersport Weather Forecast App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/2cc33284-f2d4-4fd0-8dd2-c8c6d3450f1c/Windy.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/f24b97ba-57e8-4891-ba2d-e261cf269745/Screen+Shot+2021-12-17+at+1.45.43+PM.png Watersport Weather Forecast App - OBSERVE To get an idea about the habits of 3W potential users, I dived into the user research in a form of surveys and user interviews. All of the participants of the one-on-one interview have used one or more similar mobile apps. They all have different backgrounds, but they all have in common one thing - their dedication to water activities for more than 10 years. With their avid experience in surfing, kitesurfing, fishing, spearfishing, scuba diving, bodyboarding, and sailing I was able to get an insight into the multiple needs of watersport aficionados. I used affinity mapping to organize the findings. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1639784295826-5CX821CQBOTV7AFWWBUH/unsplash-image-vsUxnpCKTeQ.jpg Watersport Weather Forecast App - POV - POINT OF VIEW All the research data helped to create user personas and user journeys. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c9887461-ed69-42b4-bc8d-db181affef41/Michael.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/f137240c-7e45-44b1-a544-783ce763a459/cassy.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/e90b8907-431d-4906-b12c-a0dd7d0289fb/Koichi.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/5aa517e0-4d06-41af-aead-4da332d73ff2/Michael+case.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/6501e188-425c-4aa3-89f8-8e25ab65a0a1/Cassy+case.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/9f345fcc-fe6e-4dbf-aabd-f5b63feadfe4/Koichi+case.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1639789466345-TE0D2ACU2S85DR4XHPXG/unsplash-image-ywwuOBJy60c.jpg Watersport Weather Forecast App - IDEATE Focusing on user personas I developed user flows, gather what core features should the app have and develop and who would find it useful, and stepped in the information architecture by creating a site map. But before finalizing the last step, I conducted a card sorting test with potential users. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/250daa46-7779-4a51-b912-f42fdd6b3b07/MIchael%27s+Flow.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/f1094c78-0366-49c2-b8e6-ef41b53a82ac/Cassy%27s+Flow.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/890a36d0-310f-488f-84ab-d8b00e09cef3/Kaichi%27s+Flow.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/af69158a-f564-4b71-b926-e067de74850f/Sitemap+1.jpg Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/d69bf15e-293c-42ad-a6e5-0fd4a3ffcf19/Card+Sorting.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/3b0611fd-63d5-4857-9341-854b10e86936/Screen+Shot+2022-01-22+at+2.01.40+PM.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/43317b9c-aa5f-4054-a825-d06a8393decf/Wireframing+.png Watersport Weather Forecast App - PROTOTYING / TESTING/ ITERATION User research thought me that even though users consciously primarily search for the weather information, there is other information that could improve their experience in the water. Community is a big part of that, as most of the users like to go to the beach with a friend or socialize with people with the same interests (in person or online) when traveling they also like to interact with locals especially when they need to find out more about the spot, and many users are working on improving their style or skills, and they are able to do it with 3W with help of professionals. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/e79e7ea0-5639-4f9f-807f-67f6ecacc6ab/colors%402x.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/39746362-b356-4ee6-b942-17e668e36414/Screen+Shot+2022-01-03+at+6.10.02+PM.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/f952656e-95db-4beb-a901-29441fb778b2/Low+Fid+Main+Screens.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c9aa78aa-8292-4c6c-8fad-eaa8f2fa859f/Mid+fid+main+screens+v2.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/7714908a-a01d-4c70-8a60-e1b8d3493f24/3w-high-fid-onboarding%402x+%281%29.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/eed289de-3c4c-430d-8e04-997c0f974705/Error+Main+Screens.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c364f2a4-ff4f-4146-b4cd-f4345b1d3518/high-fidelity-It1+Main.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/5ecf46ed-e2f0-4509-b977-8c1c612e662d/high-fidelity-2%402x.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/41c31263-703b-4874-bdbd-504fc95b6c76/Onboarding+low+fid.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a547c8bb-8b4b-4e1f-92cf-767c2089a5fa/Onboarding+Mid+fid.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/861cdb58-c6e8-42d1-b810-6b86221e5669/3w-high-fid-onboarding%402x.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/2606dd70-00f2-48c0-a7c8-a5eb8a077d27/Error+Onboarding.JPG Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4156f0b7-8fd9-495e-8cb6-4c60cc2cc2f0/high-fidelity-2%402x.png Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/98d37a27-2764-42c4-a0be-6a6a7f02d617/Iteration+for+access+Onboarding.jpg Watersport Weather Forecast App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/fe76579e-e63b-409b-8834-3c9c8d5dedaf/untitled-project%402x.png Watersport Weather Forecast App - PRESENT Below is a presentation of the prototype. I will go through the ask the local flow, which includes the upgrade experience, and shortly explain the main menu and features. https://www.martinafunaki.com/about daily 0.75 2026-02-06 https://www.martinafunaki.com/contact daily 0.75 2023-04-05 https://www.martinafunaki.com/home daily 0.75 2024-04-03 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4c743781-8688-44e9-b977-4cbf60f91655/ProfileMartinaF.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/81579b57-7a12-4fae-9970-07261954873f/mockuuups-clean-desk-with-dell-display-mockup.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/dc65ee79-616e-4b17-9269-ac1fcc1d65a9/galaxy-s10%2B-mockup-scene-64bf1680d6de44f1d3132a1d%402x.jpeg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/08636494-9415-48d9-81d1-2cf5b34f1d44/galaxy-s10%2B-mockup-scene-64bf1bf44d9e89424f6ac50b%402x.jpeg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c4385517-5394-4f4d-9a6f-30d043c1606a/Bambino.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/d1d33963-3298-4914-b918-6a357ec584e2/galaxy-s10%2B-mockup-scene-64d9223a40bdaf6894663342%402x.png https://www.martinafunaki.com/winkey daily 0.75 2023-09-25 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/aff509c3-1822-4a53-87f6-a687f8d00161/WinGrow+UF1+%281%29.jpeg Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/f390cac5-6040-4469-9c8b-3b377137f6db/WinGrow+UF3+%281%29.jpeg Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c07e3609-3b4a-4c55-9f60-e543575843b6/WinGrow+UF2+%281%29.jpeg Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/aaf9439b-4ba2-47eb-aa60-3a275e51c1c9/Screen+Shot+2022-04-21+at+1.48.42+PM.png Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/82405bb5-c70f-4935-8b81-ea7b1e064c4e/Screen+Shot+2022-04-21+at+1.49.01+PM.png Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/f70a803c-9151-4e22-897a-7f3de9ed728c/Screen+Shot+2022-04-21+at+1.48.49+PM.png Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/629adc76-9855-4e58-afe7-5da650fdb255/Screen+Shot+2022-03-29+at+2.19.33+PM.png Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/ba651cde-617b-4503-b25d-eb528e5d859d/Screen+Shot+2022-03-29+at+2.35.35+PM.png Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/558fc5b8-af87-4230-a310-e6b3ebebc1fa/Screen+Shot+2022-03-29+at+2.24.01+PM.png Real Estate App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.martinafunaki.com/bambino daily 0.75 2025-10-10 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/9fe51147-8510-49ef-808e-acc844acdf8f/Untitled+design.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/dd5ab88d-3b25-4c81-b1ec-c00c3bc96513/2.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/09b85776-fd8d-4a3a-95d5-8d4e5b195b69/Screenshot+2023-03-21+at+1.58.08+PM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/40214b72-dcb6-4a57-b935-4d930c244dff/Survey+.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/b0e49a93-2fe8-4982-ab97-2bb23149c469/Untitled+design+%281%29.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/497911e2-82d5-4d00-8cfd-6232b96400f9/Bambino+Brand+%28Copy%29+%281%29.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/12d61200-c46e-4f3f-b22e-13066f67a6ea/Screenshot+2023-03-21+at+4.08.10+PM.png https://www.martinafunaki.com/nester daily 0.75 2023-09-25 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/b9fcb9a1-6e15-4a07-b53c-50e3460ab3f2/Screenshot+2023-08-13+at+9.37.49+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4d1095f0-cd63-4f18-adf7-06a84fb86632/Screenshot+2023-08-13+at+9.38.24+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/fa238fdb-108d-4ced-8466-9388570d30a3/Screenshot+2023-08-13+at+9.38.37+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/467d1c63-48e4-40fc-99ab-722d779f5db1/Screenshot+2023-08-13+at+9.39.04+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/0f6f5a34-1fd5-4d03-9e7e-52a1a1e53f89/Screenshot+2023-08-13+at+9.37.26+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/96e16792-0fc2-4ce1-8340-e80701e79b79/Screenshot+2023-08-13+at+9.45.48+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/795763d0-88d4-4d1d-823a-c24635bf631d/Screenshot+2023-08-13+at+9.46.08+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/76270c23-f46f-43d1-9ab9-44428534f957/Screenshot+2023-08-13+at+9.46.19+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/256b69fd-906d-44b3-8151-0b5d20ab0dba/Screenshot+2023-08-13+at+9.46.45+PM.png Proptech - Cost Estimate App https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/6a0c6ab2-c3d7-419f-957e-ef4fd98a843a/Screenshot+2023-08-13+at+9.47.15+PM.png Proptech - Cost Estimate App 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https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a62b4f48-ad31-4d4d-a7cd-3b99c590964c/Bambino+-+over+the+fold.png https://www.martinafunaki.com/portfolio/b2b-user-research-to-solution-proposal-rlpy3 monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/808221b0-b0ae-4b8f-80ca-1d7d85e1e2f7/Home+page https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c277de48-0b16-4a46-ae02-c806c2c88c88/Screenshot+2025-08-08+at+12.11.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/74c1d30e-d754-4a3a-bdd9-f02fbcb765f4/Screenshot+2025-09-09+at+5.42.42%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cd047b45-6223-4ea0-bf9a-608db303df82/Screenshot+2025-08-08+at+10.21.46%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/30da1404-f76d-4d15-b1b8-6dcffae112b8/Screenshot+2025-08-08+at+10.22.51%E2%80%AFAM.png 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https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1684609f-5a6a-4693-ab22-ca76e8afa209/Screenshot+2025-07-31+at+9.07.36%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/dc08f6f5-be74-4273-a69b-4c9315cf3a05/Screenshot+2025-08-16+at+5.29.00%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/cf13a970-0228-40bd-97e3-ce9cda652a90/Webflow+.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/77d5f4f2-3aff-47f0-8e32-09c934a359e0/Screenshot+2025-09-09+at+5.40.05%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c7693e46-f606-46e1-9db4-aad9b140c839/Screenshot+2025-08-08+at+1.16.50%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/142b9aa8-7f88-4ad4-8636-be51e9797e46/Only+latest+Matrix.png https://www.martinafunaki.com/portfolio/service-design-in-smb monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/5ae8a992-a47c-4e66-a55f-ae9efef64f25/Ryu.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/9645e545-58ed-4fbc-b0f8-a34ce5feffbe/Shelf+.jpg https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/b232051f-5a4a-4b8e-831e-96f6b28c012a/Screenshot+2025-09-03+at+5.11.10%E2%80%AFPM.png https://www.martinafunaki.com/portfolio/project-five-748cx-ydlyx monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/3412d8e4-297e-4dec-8360-4bdfcd778ec6/Nami+web+mockup.png Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/7bdcd39a-85aa-4a2e-803d-7165e06e4390/Nami+Process.jpg Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/a63f3548-13d5-457c-8854-63825b01a015/DSC_0012.jpg Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - UNDERSTAND To understand better the issue and learn about processes I interviewed some of the associates and the management. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/87bb98d0-f6e5-4c2c-8d71-2c84130a64a4/DSC_0100.JPG Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - OBSERVE To better my understanding learn about customers’ expectations and stay within the budget I have taked in consideration existing feedback, got the insight in communication and most common questions before booking a service, and learned about most common missunderstandings. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1644368031366-QVCISNWWWMGZDQU2EMI8/unsplash-image-SIOdjcYotms.jpg Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - POINT OF VIEW Based on the target market and analysis of existing customers, I have developed the peronas and a user journey. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/031483fc-7043-44a3-9c20-c7924c3a131f/tracy.PNG Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/6b84cb78-f12f-4112-8bdf-6ce4e27c3111/Scott.PNG Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c3600eff-c44d-483c-b4da-1d174122dcbe/Hanako.PNG Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4b25282f-8619-4db2-8135-f39df7807b4b/Tracy+user+journey.PNG Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/1646262739805-17QPLWND902E6KJM78FT/unsplash-image-qWwpHwip31M.jpg Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - IDEATE Considering the time limitations and implementation of rapid prototyping, we started with the simple site map that was later updated with the user testings. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/4f476dbe-725b-4f3c-8579-58a7b3df6ba1/Nami+Site+map.png Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/c2a92fb0-20bd-418b-95ef-22c7ca9a373f/Nami+Proto+header.png Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - RAPID PROTOTYPING Below is the final version of some of the screens, with the solution listed in the introduction part. https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/7edb1b16-1a85-4561-a2f4-03f791885d26/unsplash-image-e6pK_snssSY.jpg Portfolio - Cost-Cutting Through Better UX: Cleaning Service Redesign - RESULT New website and its effects on operational improvements & survey analysis. https://www.martinafunaki.com/portfolio/qualitative-research-for-membership-community monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/61ba735383af9a03f01014e0/952931f8-dbde-412b-990a-d8220f174567/Screenshot+2025-09-01+at+4.29.25%E2%80%AFPM.png 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